The entire commercial relationship, written out in public. Every line below appears verbatim in the contract, in the same order, in the same words.
If the website we design and build for you does not receive a recognised international design award within four months of public launch, our design fee is cancelled in full. Not discounted. Not credited against future work. Cancelled.
A recognised international design award from a jury with published criteria and a genuine rejection rate — the kind of recognition that cannot simply be bought. The eligible list is agreed in writing before we start and fixed for the duration, so nobody moves the goalposts once the result is uncomfortable — including us.
Submissions, entry fees and the writing of the entries are ours to handle and ours to fund. You are never asked to pay for the privilege of being judged. We submit to a minimum of two juries and publish every result, win or lose.
Third-party costs only — licences, fonts, hosting, photography, anything with someone else's invoice attached, all of it disclosed and capped before work begins. Our own fee disappears. You keep the site, the source files and the full commercial licence regardless.
Two decision-makers, maximum. Written feedback within five working days. Content and access delivered on the dates agreed. If the process is run by committee or stalls for a month, the guarantee lapses — because at that point it is no longer our design being judged.
The terms are on this page rather than in an appendix, because a guarantee written to be difficult to find is not a guarantee. Every clause above appears verbatim in the contract. There is no clause seven.
3
Builds accepted per month
4
Months to win, from launch
2+
Juries entered per project
£0
Owed to us if we lose
Settled twice so far — two Sites of the Day, £0 in fees cancelled. See the ledger →
Fixed at kick-off, in writing: a short list of juries with published criteria and a rejection rate, agreed before a single pixel is drawn. A win at any one of them cancels the clause. We submit to at least two, at our cost, and publish every verdict on the ledger.
No. The award is a proxy for an outside opinion, not the goal. We still design for the commercial job the site has to do — the guarantee simply means we cannot quietly ship something forgettable and invoice you anyway. If the work is good enough to be recognised by strangers, it is almost never bad for the business.
The eligible list is agreed in writing before a single pixel is drawn, and it only contains juries with published criteria and a rejection rate. We cannot add one later, and neither can you. Clause two exists precisely so nobody can move the goalposts once the result is uncomfortable.
It is priced above a commodity build and below a network agency of the same calibre, and we will show you the comparison openly. You are not paying a premium for the guarantee; you are paying for a studio that takes three projects a month because each one has to win.
Then you have a website you love, full ownership of everything, and no invoice from us. That is the deal exactly as written. We absorb the loss and publish it on the ledger, because a record that only shows wins is not a record.
We will tell you plainly, in writing, at the moment it happens. You can overrule us — it is your site. But if the change is material to the design, the guarantee lapses on that project, because at that point the thing being judged is no longer the thing we designed.